Overdrive Cymbals

Overdrive Cymbals
Overdrive Cymbals T20 Series

Thursday, October 21, 2010

Just a qwik Update..........

Greetings and Salutations,
T here, Unfortunately our Silken order which we were originally scheduled to receive in Roctober is now scheduled for a January delivery. This does not make me very happy, But there is little I can do. Wuhan's expanded New Traditional series is also delayed in arriving. Retailers such as ourselves have been told for almost two months now there coming, there coming. When ? I asked inquisitively. Soon very soon , It's really nobodies fault these things just happen. You know what they say " Stuff Happens" that's not exactly what they say, but I think most of you get it. So we'll just bide our time and hope they arrive before Thanksgiving.
Overdrive Cymbals begins it's first production run in November. That is something that should happen on schedule. However I have been in this bidness long enough to know there's no such thing as a sure thing. Our line is secondary to this companies primary line of Cymbals, technically were probably third or fourth string production level. This company also is subcontracted by one of the BIG3 to produce one of their lines of cymbals. So we aren't that high on the totem pole just yet since we are only just beginning our first production run, but if the response in sales is even remotely like the response we received on You Tube we will sell a thousand pies our first year.
We are starting to really crunch the numbers for our line of cymbals as to what they will retail for. These are Pro-level cymbals all the way that we will offer at a price point that will be in the intermediate pricing level. We'd like to offer the best cymbal in it's price range. To do that we will simply have to make less money than competing brands. That presents challenges all it's own. We still need to make enough money to make it worthwhile, which I'm confident we can do. We may look into another manufacture to produce a line of " High-end" entry level cymbals sometime next year if we have any success with Overdrive's initial offerings.
Hopefully if all goes well we should be offering a full line of products under the Overdrive brand within the next year or two. Most wholesale companies offer it's customers a "house brand" the quality can vary widely. We'd like to offer more than just a "house brand" but a True marketable stand alone Destination brand. That's a lofty goal I know and will take sometime to accomplish but with a lot of hard work and a little luck we should carve out a niche for ourselves and our brand. We will be starting to offer Moongel to our customers by mid November, along with some other handy little items. Our long awaited and much anticipated Web site's debut will be delayed yet again do to some personal issue's that need to be sorted out. look for a spring opening. Well that's it Muchacho's and Muchacha's just a qwikee blog this time out. Till next time............. T.

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