Today my friends Cymbals & Snares introduces Overdrive cymbals, This is C&S's own "house" brand of Cymbals. You may or may not realize it but C & S's is not only a retail company but also a wholesale company ( business to business). We are the US distributors for Silken Cymbals, Overdrive cymbals and all Overdrive brand products and we are in discussion's with an overseas drum head company to distribute thier products here in the US. But let me get into some basic about this whole other side of our operations, and give you some info on that.
Cymbals & Snares opened our cyber doors two years ago as a percussion retail business, but from the start I knew that we would eventually get into Wholesaling and hopefully Distributing percussion products. The wholesale/distributing " thing " sorta just happened a short while after our affiliation with Silken Cymbals began. Then another opportunity to retail/wholesale another product arose. We are still working on it. Any good wholesaler has it's own house brand of products. LPD Music has TKO brand, Universal Percussion has several brands under it's belt but It's true "house" brand is Cannon brand. It goes on and on. I knew that if C & S's Drumpire were to really flourish to all it's potential we needed to Wholesale and we needed a house brand.
The first product I wanted to develop was a line of Cymbals. Now there are several ways to go about it. Thier is what is known as re-branding where either you or the company you purchase a certain brand/line of cymbals from removes the original brand and series and is replaced by your own. This is a very common option. We choose the harder and more costly approach, working with our manufacture we gave them specific parameters to adhere to for each type of cymbal. It took quite awhile to finish but we are happy with the results. In looking back we probably jumped the gun by starting with a line of Cymbals, and not just having something re-branded. We're still new and we can error now and again. In the end I'm so happy how Overdrive Cymbals came out I'm glad we did what we did.
Funny how quickly things change. Financially and socially my life was as far away to where I am today as I could ever imagine. Due to unforseen circumstances our product development budget is pretty small at the moment. Hopefully with increased holiday sales we'll be able to start to fund our product development program fully again. We really have some hot Hardware and some pretty trick items comming down the line. Stick around were just getting rolling. T.