Hello everyone T here,
I sincerely hope everyone has an enjoyable Christmas. Mine was kinda weird. For starters I lost my mother several years ago to pancreatic cancer on Christmas day. So for me , it doesn't ruin the holiday but I always remember. I mean how could you forget your mom passing away on Christmas day ? Among a string of personal fiasco's I dealt with this year, my marriage of 16 years completely collapsed. So this was my first real Christmas alone. I'll admit I did not deal well with it, to be honest with you it sucked. Your first holidays going through and dealing with a loss is tuff, but you get through it and get on with things. Still I will admit an empty house void of Decorations and my wife and dog made for a less than festive atmosphere.
We are currently dealing with an Ebay issue so we were limited on how much we could list. As far as total sales went it wasn't too bad. If we had everything listed we could have we probably would have surpassed last years Christmas numbers. We chugged along holding our own, but that was it. 2011 will be a make or break year for C & S, We will either firmly establish ourselves as the " Home of the Other Name Brands" or we'll collapse. It's either or for us. We need to recoup some lost ground we suffered in 2010, Hopefully an expanded selection of products and our own website will contribute to a healthy sales increase. We also will be really launching our wholesale division this year , Which should contribute to an increase in our bottom line.
As much that went wrong for us in 2010 we need to go right in 2011. That's a tall order, I'm willing to put in the time and work, I just hope we can keep attracting a good customer base. We are assembling a really good customer mailing list with some new software we have purchased. Transferring and categorising all of our past transactions for the last 2 years is a daunting task, But I have someone in mind who needs work and to get paid. I have the work and somehow the money to pay her to do it. This will allow us to really work our past customers with special mailing and the like.
Now just a quick word about the comings and goings of the C & S store. Our Ebay store has a new logo in our header check it out when you get a chance. Our new Audio/Video system is an absolute smash hit with our customers on You Tube. The positive feedback and accolades we have received is really amazing. We will use this new piece of equipment to it's full potential. I even enjoy watching our video's now. You gotta remember I film it , edit it, post it, update it so they get old pretty quick. The newness and increased quality of our recordings still hasn't worn off on me and there's still lot's to learn to really master the system. So that occupies alot of my time. We also will be launching Slide shows for product's that don't warrant a Video, Thrones Cymbal stands, HH stands Pedals and the such. This will allow us to visually reinforce our written description of the products. It's just another tool to make the time someone spends on any of our sites more engaging. Till next time..........T