Overdrive Cymbals

Overdrive Cymbals
Overdrive Cymbals T20 Series
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Thursday, August 19, 2010

Internet Only Or Brick & Mortar Also ?

Good Morning Everyone,

7am sharp on the 19th day of August 2010 Anno Domino. T here at Fort C & S. One of the many personal daemons I must fight is the occasional sleepless night, I had one last night Tossed and turned the entire night. It really sucks because the day is still coming whether your ready for it or not, You go threw the day tired and lethargic. I absolutely hate it. It's one of those issue's If you not troubled by it you'll never get it. Trust me it blows and it always seems to occur on day's when you really need to be sharp. I'll be lucky if I'm a butter knife today.



One of the questions that always seems to pop up from customers is are we ever going to open a physical retail location or always stay an Internet business. Truth be told Part of the grand master scheme is to eventually have a physical location from which to launch my fiendish plot for world domination. Any good businessman knows ruling out any possibility is foolish, As different opportunities avail themselves to Myself and the company each one has to be individually assets for it's positives and negatives as they relate to the company.

Part of the Grand Master Scheme for C & S would be to have a large and extensive Internet presence. Having both an Ebay store and a stand alone proprietary website. Optimize and utilize a Blog and social networking sites. To have a retail location with a music school attached. I think creating a warm inviting environment for student's to learn an instrument in is a key goal of mine. It's something I did not have, not by any one's fault. I was very fortunate my parents both supported my musical endeavors and when I expressed interest in drumming , Mom took me to the local music school and signed me up.

It's not like it was a bad place or their teachers sucked. It just wasn't a good place, not warm and or inviting not a place that motivated you to " go at it " sorta speak. In much the same way I grew disillusioned with the retail part of the business, I also grew tired of the almost haphazard way music lessons were given. As I decided to make a commitment to sell percussion instruments I also will make a commitment to change the teaching environment of instruments. Music lessons use to be offered when I was in Grammar school. I do not if this is true any longer. The instrument choices one had strangely left out the ENTIRE percussion field and guitar. These are some of the most popular instruments today.

I have absolutely nothing against traditional band instruments. Without them well we couldn't have a band. Just like C & S has it's niche retail market so will any school associated with C & S. It will be named " The School of Rock " for those who wish to learn Drums, Bass & Guitar. Any good musician should be exposed to other styles of music any school that does not do so in my opinion is remiss in it's duty and obligation To the student and the music community in general. There is however nothing wrong with a school that specializes in teaching this style of music. It's the most popular kind of music and there should be a school dedicated to teaching young musicians this genre.

So any retail operation would need to accommodate this part of the plan. Then the entire C & S operations can be consolidated under a single roof. I will admit this is an appealing aspect of the music industry one I think is terribly undeserved. For the moment are hands are full with the holiday season fast approaching and the Wholesale end of the business ramping up well look more into these type of opportunities , perhaps in the spring. So never say never but at least for the rest of this year we will remain an Internet operator. Till next time. T.

Wednesday, August 18, 2010

Hardware The Unsung hero of Drums.

Hey Everybody T here with another Riveting episode of C & S 's percussion blog. It's no secret to anyone who has shopped at C & S, http://www.cymbalsandsnares.com/ read our blog or followed our immensely popular You Tube Channel www.youtube.ilduce61.com/ That we are the epicenter of " The Other Name Brands" . The alternatives to the big guys. Drummers can be fiercely loyal to brands especially when it comes to Drum's and Cymbal's. I can totally relate, although I have always been willing to take a chance on another brand or product to what I normally might purchase. That's me and not everyone is like that after all a product like a brand of Drum or Heads or Cymbals is part of our signature, We don't like upsetting the apple cart.



However If there's one place you can take a relatively low risk of change it's with your Hardware. Cymbal stands, Tom holders, Pedals and the like, They can be a low cost opportunity for you to explore what other brands have to offer with little financial or physical risk to you. Here's a perfect example of what I mean. A few years back I wanted to add a few toms to my Mapex mars pro series kit. That would be 2 toms and a double tom holder, Not really thinking to much about it I went to my local Drum shop to inquire about ordering and pricing. Was I in for a Shock It was $180.00 for JUST the double tom holder !! Forgetabout the two drums. It wasn't like I didn't have the money I just didn't think It was worth it. The finale price was over $500 for everything. I choose not to order them. I then saw Cannon's double Tom set up like we sell for less than $200 for everything so I took a chance and purchased them. I could not have been happier. I got 2 quality toms and an excellent well built solid as a rock double tom holder for less than half the price I would have paid for the Mapex set up.



This Typifies the C & S mission if you will. There's just a lot of great Percussion products out there for prices way below what the big boys get. My personal hardware set up is a conglomerate of at least 5 brands of stands and pedals. I use DW, Tama, Mapex, TKO, Adam and Pearl . Lately we have been selling Hardware by both Cannon and TKO, both companies makes excellent quality well built products at very reasonable prices. Cannon makes some of the most underrated under discussed pedals in the industry. Their bass pedals are everything a drummer could want or need in a pedal, Their top of the line double kick sells for just $249. In the double kick world where high end, big name double kicks now exceed $1000 retail price, Cannons DK pedal suddenly begins to warrant at least a look see. That's a $750 price difference !!! You can buy a whole kit with the money you save.



TKO has long been a bastion of entry level products. Not cheap skid row stuff, just entry level products. Last year TKO upped the ante by introducing their first really Pro level line of products. For some companies it's quite a leap by TKO managed to pull it off seamlessly. Their 1200 series Cymbal stands and HH stand represents an excellent value for drummers. These are well built good looking stands at half the price you'd pay for essentially the same stuff from a bigger name company. You'll find features and quality that are not normally found at this price point. Their 1205 Boom stand features Euro-style quick lock handles ( L-shaped) double braced legs, over sized feet for secure footing , nice composite gaskets in between the height adjustment poles to prevent metal on metal contact, An over sized removable 2 lb counterweight and a telescopic boom arm that extends to almost 36 " !! We retail this stand for under $75.00 let me tell you, For the money this is absolutely the best stand in it's price range. If it had a major label on it it could easily sell for $50.00 to double the price it currently sells for.

At the moment we have a hodgepodge of Hardware from both companies, in September we will be bringing in TKO's entire line of 1200 series stands and Cannon's Roadpro series stands and their Action line of Bass pedals. If your looking to get some great quality stands and pedals at very reasonable prices Check out both of these lines at C & S in September. Till next time T

Wednesday, August 11, 2010

Silkens/ Cymbals & Snares To Get Major Press

Hey everybody Hot enough for ya ?!? How many times have ya heard that this summer ? Let's try something different How 'bout them Yankees huh ? Hey I'm in Jersey Give me a break. Seriously here in the northeast it has been a sweltering hot and humid summer. One good thing about living in jersey when I die If I go to hell I'll be all set. It just can't get any hotter or humid than it is here in the good old Garden State.

Like the heading of this blog says Cymbals & Snares is on the verge of getting some major press. It will feature a small spotlight of one of our brands Silken Cymbals. At this point I'm not sure what the etique is about making an announcement like this. There are some absolutely wonderful people helping me to make this happen. I will tell you this for people of this stature in the industry to take notice of Silken Cymbals is an endorsement of their quality right there. More importantly for them to take notice of my company which on the grand scheme of things is tiny by comparison to almost everyone ( But it won't stay that way) That they would even bother to consider it let alone give it the green light is more than heartwarming. Words cannot express my gratitude to these gentleman. When it comes time I will name names becuase their publication and they themselves desrve alot of credit.

When I get up every morning I don't feel daunted by the task that lie's ahead of me. I should My competition could eat me for breakfast any day of the week. Some of them have a bigger advertizing budget per week than my entire company is worth 10 times over for the entire years of sales. What really keeps me going is I absolutely love drums. Selling them and everything that goes with them put's a smile on my face. Knowing I did right by that last customer just gives me a great feeling. The emails and comments I recieve about our company the products we sell the service people get tells me I'm onto something. It's a niche that nobody else is in. That works out well for both you and I. In one way we have a ton of competition in other ways we have none. At C & S were gonna keep on plugging away doing what we do. The deciding factor wether were doing it right or were onto something is the cash register. No matter how noble your Idea's are unless you make a profit your not going anywhere. So far the cash registar has been ringing, let's hope it stays that way. T

Wednesday, August 4, 2010

Back in the Saddle.

Hello again everyone,
It's time for a new blog and a Cymbals & Snares update. Well we have been offically re-opened about 2 weeks or so. It kinda felt a little weird at first But things have begum to rapidly fall into place. Our analytics data show an across the board increase. From visitors to pages viewed and every other data ebay collects we are up substantially over August 09. That's makes me feel good. Were getting a good amount of traffic in our store, It's only a matter of a few weeks now where sales begin to Rise. Hopefully we'll all have a great Fall selling season.

Wuhan Expands Successful New Traditional Series

There have been rumors for months that Wuhan was going to increase it's offerings in their successful " New Traditional" series of Cymbals. Wuhan announced today this is infact the case. Starting friday the Cymbals will be available to retailers and wholesalers. As of this writing only a partial list of new cymbals were available. They are 13" HH's Several new weights in the already relased 14" and 16" crashes And perhap a second weight classification for the 18" crash/ Ride. The crashes will exand with the addition of a 15", 17" and 19" crash No word on weights yet. There will also be a few more rides to choose from. Currently only a medium 20" rides is available, A few more weights will ne added in the 20" catagory. It's my understanding a heavy and a light ride will be added. Also a 21" or 22" ride will round out the expansion. This has easily become Whan's most succesful series of cymbals. Like the original sizes included in it's inital release, The pie will blend visually and sonically in a seemless fashion with it's original counterparts. Being handmade from B20 bronze and buffed to that gorgeous brilliant shine. Fear not dear freinds Cymbal & snares has already order a bunch They will be on sale ( hopefully) Friday


Wholesale operation expands

A lot of you may not know it but Cymbals & Snares has a wholesale division. We are not only the biggest Silken retailer we are also the North American Distributors. My plan was to promote and sell Silken strictky through the internet along with a google adword promo 's for a year. To build the brands identity to atleast familurise the drum shop owners and drum dept managers and drummers themselves with the brand. Well it's been a year and I have begun to pound the pavement bringing Silken samples with me. We've already nabbed 2 stores and more to follow. This is an exciting new field to get into and it will also produce another stream of income and that's good. For the record we also distribute coreelo drumheads There new to the Us market and last we carry Overdrive percusson, They make everything from stands and snares to sticks. This another example of finding a company that makes quality products at a lower cost than the big buys. All of these products will appearing in our store by early september . Well everyone that about wraps thing up for today. You've been told the latest and the greatest from your favorite Under Ground Drum shop _ Till Next time T

Monday, July 26, 2010

Sign up and Sound off ............Please

How ya doin everybody ? It's T here with another quick Blog update. In order to keep those of you intrested I'm trying to do as many blogs a week as possible. Even if it's just to give you a tidbit of info. As our company grows the importance of our ancillary sites like Blogger and You tube become critically important to keep in touch with you guys. I don't want to loose you to another drumsite.
It's funny but on our you tube site we have over 150 subscribers and freinds. Yet here on our blogger site we have a total of 2 followers. Now on our Ebay store there's a thing called analytics it's for store owners to track were our visitors are comming from. It's actually very intresting information, for instance this month nearly 40% of visitors to our store either typed our store name in or it was bookmarked. That tells you conclusively we have really begun to have a following. That is very satisfying I put alot of hard work into my company it's nice to see I have struck a chord with alot of you.
There's another section that tells you what websites people show up from. This requires to click a link if there is one, I put a link to my various websites everywhere I visit. I am a member of atleast 10 drum forums and in my signature is links to our store, our blog and our You Tube page. Now I find this to be very intresting our blog came in 3rd in reffering websites our You Tube page came in 4th !!! So I know there's alot of people who read this blog then check out our store. So why are there so few posts here ? But on you tube we get 20-30 a day ? Why do we have only 2 followers here ? but over 150 on you tube ? If anyone can shed some light on this I'd love to hear it.
So if your a regular here or semi regular sign up as a follower if you have any idea why the situation I describe could be make a comment I'd love to here it. So That's it for tonight everyone. From a very confused and frustrated T.

Tuesday, July 20, 2010

I'm Back at the Helm --- T

It's been a bumby ride these last 2 months. I would like to thank everyone who stuck by me and who took the time to special order products. Had I even an incling of how tumultuos the last two months were going to be I would have closed up shop temporarily. Unfortunately by the time I did it was too late for some buyers. Our perfect feedback of 500+ has 2 negatives on it. That just kills me. I don't blame anyone but myself, I'm just gonna have to buckle down and get back to what I do best Sell percussion equipment.

So I am as of today offically back at the helm. Our Store Cymbals & Snares is up and running at full speed. I just hope it doesn't take to long to get our momentum back. We are working on all kinds of projects one is expanding our wholesale division. We are begining to Wholesale Silken cymbals and we will announce a brand new drumhead to the US market shortly. We are also lining up to be the sole distributor of Overdrive Percussion products. So in that arena were looking strong.

On the retail end we will be bringing in several new lines for the holidays look for new arrivals after labor day. That's really all there is to say this time out I just wanted to let everyone know that Cymbals & Snares has a full time captain again.--- T

Sunday, June 27, 2010

Happy 4th of July / Summer update

Hey everybody, wanna wish everyone a safe and happy fourth of July. For the Drummers out there just use Fireworks safely, We don't need any 9 finger drummers !! Well quite a bite has transpired in the last few weeks so let me bring ( like we say in jersey) youz guyz up to date.
Our own proprietary website is getting close to completion. We have some really very cool and competent people working on it. Everything that's available on our Ebay store will be available in our own store. We probably will have more checkout options. Along with Paypal which is what we use on our Ebay store were looking into google checkout also. We want to make purchasing a product from Cymbals & Snares as easy as possible.
Our Site will eventually include sections for Product reviews, lessons, Customer submitted video's and a Drum Forum. We are looking to build a one stop shop Drum Portal. In other matters of interest C & S has moved into Wholesaling we are making our first wholesale sale of Silken Cymbals over the next week or two. A drumshop in Washington state has informed us of their intention's of adding Silken Cymbals to their product offerings and are formulating their first order from us. It was our intention from the start to become a full service retailer/wholesaler/ distributor and now it's a reality. We will begin to pound the pavement looking for additional stores to add Silken to their product mix.
We have reached an agreement and have been granted an exclusive territory with a brand new Drumhead company. Since we have reached and an agreement in principal and only verbally we are going to refrain for the moment from making an official announcement and naming the company. We expect to formalize our agreement within the next two weeks. When we do and make our deal official, we will give you guys all the details. We will not only be retailing these heads but also wholesaling them, Continued expansion of our wholesale division will just make for a stronger over all company.
In addition to the deal mentioned above we have been in touch with Meinl Cymbals about the possibility of Cymbals & Snares being added to their list of retailers. There are however some issue's with Meinl that need to be addressed and worked out before this can happen. If it does we will announce it here of course. Ideally we would like to bring Meinl's products for the 2010-2011 holiday season. If we can come to an agreement, Meinl would be the largest Cymbal company we are prepared to carry. Since they are in many peoples eye's the really "Big Company" alternative to the BIG3. Fear not Friends Cymbals & Snares has no intention of selling out and carrying the big boys product lines. We have been since day 1 and will always be the " Home of the Other Name Brands". That's our niche and will never change.
We have also been in contact with Aquarian drum heads and would very much like to add them to our product line. I personally love their Super Kick II Bass Drum head. They are one of the smaller Drum head makers which of course is a perfect match for us. We will see if we can work out an agreement with Aquarian. That's really most of the concrete news to report. Like always there's more in the works but we will let you know when it's more appropriate. So keep playing and until next time T. President, Cymbals & Snares